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The implementation of the export strategy of the BUMERA company on the French market of hotel furniture systems

Description

The main product intended to be internationalised within the project is the hotel furniture system of the Dionizos line. It is distinguished by an interesting design and constitutes the most popular furniture system in the company's offer.

The business model of Internationalisation was developed in connection with the preparation of the company to acquire a new outlet. Currently, the Dionizos system is sold in the country and abroad (Germany). The company's target market is the whole French market. In 2018, the company will receive a number of consulting services within the framework of the project. It also has a chance to promote its products at fair trades abroad.

Gallery

  • Furniture production

    Furniture production

  • Hotel furniture

    Hotel furniture

  • BUMERA office

    BUMERA office

Details

Beneficiary

BUMERA SP. Z O.O.

Programme

The Operational Programme Eastern Poland 

EU Fund

European Regional Development Fund (measure:1.2. Internationalisation of small and medium-sized enterprises) 

Total project value 

PLN 753,625.00  

EU contribution

PLN 494,800.00